Coinbase CEO Brian Armstrong has invested $25 million in a rare NFT controlling the Up Only TV podcast’s revival, a beloved show originally hosted by Cobie and LedgerStatus.

The act of burning this NFT sparked a wave of excitement on Crypto Twitter, reminiscent of the vibrant 2021 bull market the podcast significantly influenced.

Armstrong’s Revival of a Classic

The tale began on May 7, when Cobie, whose real name is Jordan Fish, minted an NFT that would dictate the podcast’s future.

This token, marked with “ADMISSION: 1 SEASON OF UP ONLY TV,” allowed its holder to urge Cobie and LedgerStatus to produce eight episodes. At the time, he said, “When the NFT is burned, the podcast will restart. Until then, please leave me alone.” Now, Armstrong has revealed his company acquired the NFT, and confirmed burning it.

“The rumors are true, we bought the NFT. @Up Only TV is coming back,” shared the Coinbase co-founder.

While the exact transaction value wasn’t officially disclosed, blockchain data indicated a value around 6,500 ETH, or approximately $25 million.

Cobie, who previously hesitated to reboot the show, responded humorously:

“It has been 3 years since UpOnly ended. I was in my 20s when it started, now I have grey hair. We will rename it Unc Only and I will spend $25m on cosmetic surgery.”

Crypto enthusiasts on X expressed their enthusiasm, with researcher Aylo stating:

“UpOnly spawned some of the best and funniest crypto lore. Pretty sure every single active person on here will be tuning in.”

While some, like Rhino, expressed concerns over the new season’s potential to match its predecessor, Cobie himself acknowledged the difficulties in securing engaging guests, with a vague suggestion of possible attendees like Arthur Hayes, but nothing confirmed.

Reviving the Spirit During Market Decline

This revival comes at a critical point for the crypto world, which recently faced a downturn with over $19 billion in liquidated positions amid rising U.S.–China trade tensions. Cobie took this opportunity to remind traders about the dangers of over-leverage, emphasizing that avoiding risky situations pays off.

Yet, he cautioned fans that this return won’t automatically recreate the exhilarating atmosphere of 2021. However, many in the crypto community see even a brief return of UpOnly as a beacon of hope following prolonged market fatigue. Initial reactions included a fan’s sentiment on Cobie’s announcement:

“One more UpOnly season for my children. One more UpOnly for Satoshi.”

Coinbase’s plans with Cobie extend beyond the podcast revival as the exchange also announced it will acquire Echo, a startup founded by him, for approximately $375 million, comprising cash and stock.