Haliey Welch, known for her viral "hawk tuah" phrase, has launched a new token called HAWK on the Solana blockchain. This release comes on the heels of a private token sale valued at $34.5 million.
Key Highlights:
- The token went live on Solana-based exchanges on December 4, 2024.
- Initially, HAWK saw a market cap of $491 million shortly after launch before dropping below $100 million.
- Welch's rise to fame began when she used the phrase "hawk tuah" in a video, making her a social media phenomenon.
Background
Earlier this year, Welch gained attention from her quirky phrase and transitioned from a minimum wage worker to a cryptocurrency developer without even having an Instagram account.
Token Launch
In collaboration with overHere, a token launchpad, HAWK aims to foster a secure community around its launch, mitigating the risks posed by unauthorized tokens. "Who doesn’t love a good meme?" Welch stated, expressing her enthusiasm about intertwining her fame with cryptocurrency. She emphasizes the importance of compliance, stating that the HAWK tokens she holds are locked for a year and will vest over three years.
The token's launch is bolstered by a foundation located in the Cayman Islands, ensuring legal adherence in the U.S. and elevating its potential longevity compared to other celebrity tokens.
With aspirations to build a robust fan community, Welch's team remains optimistic about HAWK's future amidst the wild fluctuations typical in the cryptocurrency markets.
