Coinbase’s CEO Brian Armstrong has revealed an innovative plan aimed at integrating the entire startup lifecycle onto a blockchain.

Armstrong emphasized that utilizing onchain fundraising could lead to improved efficiency, fairness, and transparency in capital formation.

“You can imagine this whole life cycle coming onchain,” he mentioned, suggesting that this transformation could enhance the number of startups seeking funding.

Specifically discussing the components of the plan, Armstrong stated that startups will be able to integrate operations like fundraising and equity trading directly on the blockchain, without relying on traditional banking or legal systems.

The CEO highlighted that the current fundraising framework is cumbersome, advocating for a shift to onchain methods that simplify the process. To support this initiative, Coinbase has acquired the fundraising platform Echo, which has aided numerous projects in raising substantial funds.

“If we can have great builders come in who want to raise money and connect them with investors who have the money, we’re the perfect platform to help accelerate this,” he asserted.

Moreover, JPMorgan has recognized the potential of Coinbase’s platform, estimating a $34 billion opportunity stemming from its Base network expansion, which may include a forthcoming Base token launch.