
Steak ‘n Shake's Bitcoin Treasury: A Savory Deal for Hodlers or Just Hype?
Steak ‘n Shake launches a Bitcoin treasury initiative while contributing to Bitcoin development with each meal sold.
Steak ‘n Shake, the American fast-food chain, has embarked on a new venture by establishing a Bitcoin treasury sourced from actual restaurant sales.
“All payments received in Bitcoin will be placed in our [strategic Bitcoin reserve],” the company stated on X, and it has received enthusiastic backing from the Bitcoin community.
“Todos los pagos recibidos en Bitcoin se colocarán en nuestra [reserva estratégica de Bitcoin].”
In an innovative approach, the restaurant plans to donate 210 satoshis (approximately $0.23) from each Bitcoin meal sold to OpenSats, a nonprofit organization that aids Bitcoin Core contributors and promotes open-source Bitcoin development.
Potential Bitcoin Accumulation
Steak ‘n Shake has yet to disclose what portion of its sales are made with Bitcoin, having started to accept the cryptocurrency in its U.S. locations this past May. Like other fast-food companies that utilize third-party services for Bitcoin transactions, they have remained coy about these specifics.
However, their financial performance provides insights into potential Bitcoin accumulation. In Q2 2025, the company reported revenues of $69.3 million, marking a 12% year-over-year increase, and attributed a 10.7% increase in same-store sales to Bitcoin users. As this trend progresses into Q3 with a 15% growth in same-store sales, it suggests that while Bitcoin enthusiasts make up a small fraction of sales, their presence is growing—indicating a gradual increase in Bitcoin accumulation versus Bitcoin-centric treasury firms or miners.
Accepting Bitcoin also comes with advantages for the chain. They reported a savings of nearly 50% in processing fees when compared to credit card transactions.
Bitcoin Rewards on Meals
Additionally, Steak ‘n Shake has partnered with Fold, allowing customers to earn $5 in Bitcoin when purchasing a “Bitcoin Meal” or “Bitcoin Steakburger,” redeemable via their Fold app receipt.
“Bitcoin goes mainstream when it starts showing up in everyday life,” remarked Will Reeves, chairman and CEO of Fold.
“El Bitcoin se vuelve común cuando empieza a aparecer en la vida cotidiana.”
This promotional offer aims to enchant customers while promoting Bitcoin ownership, delivering a simple yet engaging introduction to cryptocurrency through purchasing a burger.
The limited-time initiative will roll out across around 400 outlets in the United States.
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