[PRESS RELEASE – Miami, Florida, USA, January 23rd, 2026]

TokenFi, a next-generation platform for tokenization of real-world assets and digital economies, has launched a significant branding and awareness campaign across Italy in anticipation of the 2026 Winter Olympics.

The four-week initiative will commence on January 26 and is strategically crafted to attract a global, high-net-worth audience likely traveling to Italy for the Games.

As part of the initiative, TokenFi has arranged a full digital takeover at Venice Marco Polo Airport, a major entry point for Olympic visitors, and has also secured two fully wrapped trams operating throughout central Milan.

Targeting a Premium Global Audience

The Winter Olympics attract a varied international audience including professionals, athletes, and spectators, a growing segment interested in blockchain and digital assets. With increased foot traffic expected throughout Italy’s travel systems during the Olympic season, TokenFi aspires to position its brand in front of millions of international travelers associated with the future of tokenized assets.

At Venice Marco Polo Airport, immersive digital displays will welcome travelers to TokenFi immediately upon their arrival, showcasing the brand during one of the busiest travel times in Italy’s history. In Milan, the fully wrapped TokenFi trams will serve major routes across the city, acting as moving billboards in Italy’s financial and cultural capital.

A Shift Toward Real-World Visibility for Crypto Brands

For the global cryptocurrency community, this initiative represents a distinct shift in the approach blockchain companies take towards building their brand. Rather than relying exclusively on digital channels, TokenFi is emerging into iconic, bustling physical environments.

This tactic has been adopted by TokenFi and Floki, who have concentrated on creating mainstream brand recognition as the digital asset world evolves.

“The 2026 Winter Olympics present a rare opportunity to place TokenFi in front of a genuinely global, highly influential audience,” said Pedro Vidal, TokenFi’s spokesperson. “This campaign isn’t just about visibility; it’s about validating the role of tokenization on the world stage and energizing the crypto community as we enter a crucial phase for Web3 adoption.”

Positioning Tokenization on the Global Stage

TokenFi’s visibility throughout Venice and Milan highlights its ambition to lead the global tokenization movement. As the interest in real-world asset tokenization grows among institutional and retail investors, the company is leveraging the Olympic spotlight to reinforce its brand at the crossroads of finance, technology, and global culture.

The campaign will unfold during the Olympic season, optimizing exposure during peak international travel and laying the groundwork for TokenFi’s next phase of global expansion.

About TokenFi

TokenFi is a pioneering platform for cryptocurrency and asset tokenization, enabling users to seamlessly launch or tokenize assets. TokenFi is dedicated to transforming the trillion-dollar tokenization industry through a user-friendly interface that requires no coding skills.

Website: https://tokenfi.com
Twitter: https://twitter.com/tokenfi

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