Artificial intelligence is now regarded as the leading investment strategy by the largest family offices, while cryptocurrencies are receiving minimal attention, a new report from JPMorgan Private Bank illustrates.

The 2026 Global Family Office Report, which surveyed 333 single-family offices in 30 countries from May to July 2025, indicates that 65% of those polled are either actively investing in AI or plan to do so shortly. In stark contrast, only 17% consider crypto and digital assets a major investment focus.

Crypto investments are largely absent from these family offices’ portfolios, with 89% indicating they hold no cryptocurrency investments at all. On average, global investments in crypto and related digital assets are a mere 0.4%, with Bitcoin exposure even lower at 0.2%.

Interestingly, traditional assets like gold also seem to lack appeal, as 72% of survey participants reported no holdings in gold. The report noted, “Despite geopolitical concerns, family offices are shunning both gold and crypto,” and highlighted a limited interest in both established and innovative hedges.

Top investment themes among family offices
Source: JPMorgan

Notable Insights on Family Office Investments

Almost 59% of respondents, primarily from the U.S., participated in the survey, with a significant portion representing Europe, Latin America, and the Asia-Pacific region. Private equity is emerging as the top asset class, with 37% planning to boost their allocations in the next 12 to 18 months. Growth equity and venture capital, essential for early-stage AI innovations, are also gaining ground, despite over half of family offices reporting no current investment in these areas.

Geopolitical issues are the principal concern for family offices globally, with 20% highlighting this as their main risk, followed closely by liquidity and trade policies, each noted by 12%.

Top risks impacting portfolio positioning among family offices
Source: JPMorgan

Increased Interest in Crypto Among Asian Family Offices

Last year’s report by Reuters hinted at a growing interest in crypto among affluent families and family offices in Asia, with some targeting up to 5% of their portfolio for crypto investments. Specifically, family offices in Singapore, Hong Kong, and mainland China have shown increased eagerness, fueled by more inquiries and rising trading volumes. In June, VMS Group, a prominent multi-family office in Hong Kong, revealed plans to explore crypto investments, eyeing up to $10 million for its engagement with crypto strategies.