Strive Asset Management recently announced a significant allocation of $50 million from its treasury to STRC, a preferred stock issued by Strategy. This move positions Strive among a growing number of corporations embracing yield-generating instruments linked to Bitcoin.

In a press statement, Strive acknowledged that this investment constitutes over a third of its treasury reserves, highlighting the increasing institutional preference for securities yielding returns associated with Bitcoin treasury strategies.

Besides Strive, other firms, such as Prevalon Energy and Anchorage Digital, have similarly adopted STRC into their financial portfolios. The trend coincides with Wall Street analysts initiating their coverage on businesses that center around Bitcoin treasury strategies. Just recently, B. Riley Securities started monitoring Strategy (MSTR) and offered a ‘Buy’ rating, predicting that its stock is likely to outperform the market average.

STRC is a publicly traded security that provides a floating dividend, enabling organizations to maintain it as a liquid asset, avoiding cash or conventional money market funds.

Presently, STRC trades close to $100, with a market cap of approximately $3.85 billion and a daily trading volume nearing $90.6 million. Its variable dividend strikes a notable 11.5%.

“Many institutions maintain USD reserves to fulfill dividend obligations and operational liquidity,” noted Matt Cole, emphasizing that directing a fraction of these reserves toward instruments like STRC could yield greater returns than traditional money market funds while ensuring liquidity.

Strive maintains ownership of around 13,311 Bitcoin, standing as the 11th largest corporate Bitcoin treasury, according to BitcoinTreasuries.NET. On a side note, Strive’s shares traded about 3.5% higher recently.

Understanding Strategy’s Digital Credit Model and STRC

The STRC preferred stock is part of a classification Strategy labels ‘digital credit,’ a financial instrument crafted to generate returns while permitting the firm to raise equity linked to its Bitcoin treasury strategy.

In July 2025, Strategy reported raising about $2.5 billion from an initial public offering of preferred shares.

Strive’s recent acquisition comes a day post-Strategy’s reporting of its highest issuance of STRC following alterations to its at-the-market sales program, which now permits a second sales agent to operate outside regular trading hours, a shift from prior limitations of one agent daily.

Data indicates that Strategy sold around 2.4 million STRC shares in one day, funding the procurement of about 1,420 Bitcoin.

Moreover, Strive has devised its own digital credit instrument, SATA— a variable-rate perpetual preferred stock capable of generating yields tied to its Bitcoin performance per share.