KULR, a producer of advanced energy-management systems, has recently invested an additional $8 million in Bitcoin (BTC), raising its total holdings to 510 tokens.

At an average purchase price of $101,695, this translates to about 79 BTC, culminating in a total investment of $50 million.

This new purchase is part of KULR’s investment strategy announced on December 4, 2024, aimed at leveraging surplus cash in the burgeoning cryptocurrency market as more public companies adopt Bitcoin.

KULR has reported achieving a 127% yield on its Bitcoin investments year-to-date. This yield reflects the percentage change in the ratio of its Bitcoin holdings to its fully diluted shares outstanding over the year.

Since announcing its investment strategy, the value of KULR’s shares, which trade on the NYSE, has surged by 90%, while Bitcoin itself has appreciated by 7%. On January 21, 2025, the shares closed at $2.28 and exhibited a 2.2% increase in pre-market trading.