Franck Muller has unveiled a new collection of luxury watches that connects to Solana wallets through unique QR codes. The collection, which consists of only 1,111 pieces, is priced at 20,000 Swiss francs (approximately $24,300).

Despite its innovative design appealing to Solana users, the timing of this launch raises concerns as cryptocurrency holders have recently faced increased risks, including physical thefts targeted at visible crypto wealth. Noteworthy incidents, such as an attempted kidnapping involving Pierre Noizat’s family and the abduction of Ledger’s co-founder, reflect these dangers.

Muller’s collection is marketed as a ‘phygital’ symbol of identity in the crypto age, merging physical and digital ownership seamlessly.