One bitcoin is now valued at $100,000 — a significant milestone generating buzz within the crypto community. However, my non-crypto friends are more focused on the new "Hawk Tuah" coin. In an informal survey of friends, six out of seven texted me about Hawk Tuah, curious about its performance amidst Bitcoin's ascension.

This incident highlights a disparity between the crypto industry's self-image and public perception.

When HAWK launched, it quickly soared to a market cap nearing $500 million before plummeting to under $100 million due to severe price manipulation allegations, despite its founders denying any wrongdoing.

Many of those who reached out were unaware of these developments, simply questioning what went wrong with Haliey Welch's coin.

One friend, who had previously invested in Bitcoin, remarked, "I can't help but feel like Haliey Welch is going to unintentionally cause a butterfly effect that ruins people's lives." Others displayed more interest in the ongoing legal ramifications than the success of Bitcoin.

This conversation around HAWK reinforces ongoing skepticism toward cryptocurrencies among non-investors, reaffirming their doubts about the crypto market's seriousness and integrity. Despite Bitcoin's 100k milestone, only one friend mentioned it? Their focus remains on the hype surrounding new digital currencies.